Extended Services

Turning Data Into Decisions

Data Collection

Data means original information which is collected, stored, accessed, used or disposed of during the course of the research, and the final report of the research findings

For the purposes of compliance with ethics and data storage policies, ‘data’ means ‘original information which is collected, stored, accessed, used or disposed of during the course of the research, and the final report of the research findings’.

Your research methods may include the collection of information (data) which can be interpreted or analyzed to frame answers to your research questions or increase knowledge of your research topic. You can collect this information in a variety of ways (interviews, surveys, experiments, observations, critical appraisal of texts, literature or works of art or other artifacts). Different collection methods will require different types of management.

Monitoring & Evaluation

Monitoring and evaluation (M&E) is about collecting, storing, analyzing and finally transforming data into strategic information so it can be used to make informed decisions for program management and improvement, policy formulation, and advocacy.

Market Research

Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.

Understanding industry shifts, changing consumer needs and preferences, and legislative trends, among other things, can shape where a business chooses to focus its efforts and resources. That’s the value of market research.

 

 

Meaning, if your research told you that scientists had recently created a new kind of fabric that helped the wearer lose weight just by putting it on, for example, your retail clothing store might want to adjust its buying plan to test designs using this new fabric. Or if you uncovered that shoppers in your area rely heavily on coupons in making a purchase decision, you might decide to test sending your mailing list a promotional coupon.

Market research can help businesses run more efficiently and market more effectively.

Academic Research

Academic research can be intense, stimulating, and rewarding. But it is important to know that a research career involves many activities besides research. Scientists spend their time writing applications for funding to do research, as well as writing scientific papers to report the findings of their research. In addition, they spend time presenting their research in oral or poster form to other scientists at group meetings, institutional meetings, and scientific conferences; they also spend time teaching students about their field of study.

 

Do you need our services? Send an Email
Or Call 09039881784

Data-Lead Africa is a consulting firm providing world-class data analytics and strategic consulting services.

Contact Info

© 2021 DATA-LEAD AFRICA. All Rights Reserved.